Whether you are an aspiring or published author, it's important to understand the author's role in marketing and promoting their books.
The concept of a writer writing and the publisher producing and marketing the work is long gone. More emphasis is placed on the author promoting their own work than ever before.
Join me at Book 'Em North Carolina's blog to read Carolyn Howard-Johnson's two-part series on Book Publicity 101. You'll find Part 1 here and Part 2 here. And let me know what you do to boost your sales!